Work directly with an experienced UK based freelance SEO consultant. I help businesses improve their visibility in Google, attract qualified traffic and turn more website visitors into enquiries and customers.
I’m Graeme, a freelance SEO consultant working with businesses throughout the UK.
For more than 15 years I’ve helped companies improve their search visibility, attract better-quality traffic and generate measurable business growth through SEO. Having worked both agency-side and independently, I understand what businesses need from an SEO partner: clear communication, honest advice and strategies focused on commercial outcomes rather than vanity metrics.
Whether you’re a local business looking to improve local visibility, an ecommerce brand competing nationally, or a B2B company targeting specialist search terms, every SEO strategy is tailored around your goals, market and customers.
My approach is straightforward: understand your business, identify opportunities for growth and implement SEO activity that delivers long-term results.
SEO experience
Specialist focus
No account managers
Who
I work with businesses of all sizes, from established local companies to growing e-commerce brands and national B2B organisations.
Every business faces different challenges online. A local service company may need greater visibility in Google Maps and local search results, while a national brand may be competing for highly competitive industry terms.
The common factor is the need for a strategy built around commercial objectives rather than a one-size-fits-all SEO package.
Specialism
Effective SEO starts with understanding your market, customers and competitors.
I focus on identifying the opportunities that will have the greatest impact on your business, whether that’s improving technical SEO, increasing local visibility, creating content that attracts qualified traffic or strengthening your website’s authority.
Search is constantly evolving, which is why successful SEO requires ongoing analysis, adaptation and a clear understanding of what drives performance.
Deliverables
When working with me, you’ll receive a clear and transparent SEO strategy tailored to your business. That includes:
My focus is always on helping you understand what’s being done, why it matters and how it contributes to business growth.
Services
Whether you need ongoing SEO support, help improving search engine visibility or an independent SEO consultant to identify growth opportunities, I can help.
01/ SEO
SEO is about more than rankings. It’s about attracting the right visitors and converting that visibility into business growth.
My SEO services focus on improving your website’s performance across technical SEO, content, on-page optimisation and authority building. The goal is to increase qualified organic traffic and create sustainable long-term growth from search.
02/ PPC
SEO and PPC often work best together. Paid search can help generate immediate visibility while SEO builds long-term growth.
I manage Google Ads campaigns designed to maximise return on investment, helping businesses reach potential customers at the moment they’re actively searching for relevant products or services.
03/ Consulting
Sometimes you don’t need ongoing SEO management—you need clarity.
My SEO consultancy service provides independent, expert advice to help identify what’s holding your website back and where the biggest growth opportunities exist. Whether you need an SEO audit, strategic guidance or support for an internal marketing team, recommendations are tailored to your specific objectives.
Why work with me
A successful SEO campaign should be measured by meaningful business growth, not just rankings alone. My approach to SEO is focused on delivering results that have a genuine commercial impact, whether that’s increasing qualified traffic, generating more enquiries, improving lead quality or growing online revenue. Rather than relying on generic strategies or vanity metrics, I build SEO campaigns around clear objectives and measurable outcomes. Every recommendation is designed to support long-term organic growth, with a strong focus on search intent, technical performance and sustainable visibility. The goal is simple: to help businesses attract the right audience and turn organic traffic into real business results.
Working directly with a freelance SEO consultant gives businesses a far more personal and consistent experience than working with a larger agency team. Instead of being passed between account managers, strategists and junior executives, clients have a single point of contact who understands their business, goals and challenges from day one. Strong client relationships are an important part of successful SEO, as effective strategies are built on communication, collaboration and trust over time. By working closely with clients, I’m able to provide clear advice, quicker decisions and SEO strategies that are aligned with wider business objectives rather than delivering a one-size-fits-all approach.
Case study
The goal was to establish organic search as a scalable acquisition channel, increasing qualified traffic while driving measurable revenue growth. Rather than focusing purely on rankings, the strategy centred on attracting visitors with strong purchase intent and converting that demand into revenue.
A long-term SEO campaign was implemented, combining technical optimisation, content development and targeted keyword growth. By prioritising commercially valuable search terms and continually refining on-site content, the website steadily increased its visibility for high-intent searches, improving both traffic quality and conversion performance.
The results demonstrate exceptional year-on-year growth across both traffic and revenue.
Organic traffic increased from just 17,697 annual visits in 2022 to 294,559 visits in 2025—an increase of more than 1,560% in just three years. Growth accelerated rapidly, with traffic rising to 142,356 visits in 2023, 237,477 in 2024, before reaching its highest level in 2025.
Revenue growth was even more impressive.
Organic revenue increased from £288,311 in 2022 to £4.95 million in 2025, representing an increase of approximately 1,619%. Revenue exceeded £2.5 million within the first full year of growth before continuing to climb to £4.22 million in 2024 and almost £5 million in 2025.
The consistency of this growth is particularly significant. Each year delivered higher traffic than the previous one, while revenue increased at an even faster rate. This indicates that improvements were not solely driven by increased visibility but also by attracting more commercially valuable visitors and improving conversion performance across the site.
Within three years, organic search evolved from a relatively modest marketing channel into a major revenue driver. By combining sustainable traffic growth with a sharp increase in revenue per visitor, the SEO strategy delivered long-term commercial value, culminating in 294,559 annual organic visitors and £4.95 million in organic revenue.
“After using many agencies and consultants unsuccessfully in the past we decided to give Graeme a chance. We are glad that we did. Graeme is a true expert in search marketing and has helped us grow our traffic and sales considerably, we can’t recommend him enough.”
Get started
Tell me a bit about your business and where you’re stuck. I’ll come back with a few honest thoughts – no generic pitch deck, no pressure.
